Intel Performance Maximizer Automatic Overclocking Tool For Unlocked 9th Gen Core CPUs Released 
For now, the tool applies an all-core overclock, but Intel will expand the tool to per-core overclocking in the future to wring as much performance out of each core as possible. The tool modifies the WinOS registers, meaning the software doesn't make changes to the motherboards' firmware. This also means that you'll only get the goodness of the overclock from within the operating system, so dual-booters will need to install and run the tool within each of their OS installs. You'll also have to uninstall the utility to reverse the overclocked settings.
Intel Performance Maximizer Automatic Overclocking Tool for Unlocked 9th Gen Core CPUs Released
This new utility is different, in that it's supposed to automatically overclock your CPU. Intel describes its new tool as a "hyper-intelligent" utility that sets parameters "based upon [a CPU's] individual performance potential." Your mileage will vary, of course.
For the first time, the company also showed the new Intel Performance Maximizer (IPM), an automated overclocking tool that brings overclocking to the masses by making it easy to dynamically and reliably custom-tune unlocked 9th Gen Intel CoreTM desktop processors based upon its individual performance DNA.
Intel Performance Maximizer is an innovative, hyper-intelligent automatic processor overclocking tool. The tool makes it easier than ever to dynamically custom-tune an unlocked Intel processor based upon its individual performance potential. Whether you're seeking an added speed boost to gain a gaming edge or need your system to keep pace with your creativity, Intel Performance Maximizer is a new way to confidently bring added performance to your system.